When it comes to your business, we all know the importance of a good logo and solid branding. And while most of us invest in some form of marketing and advertising, there’s another often-overlooked aspect of branding that many people forget - uniforms.

Whatever your industry, a branded uniform has a host of benefits for your business. From increasing visibility to improving morale, employee uniforms can make tangible positive impacts on your staff and business as a whole. 

Whether you’re a small startup beginning to think about branding or a large corporation considering a rebrand, Westpeak New Zealand’s workwear can help. In this article, we’ll share some of the unexpected benefits of company uniforms and give advice on how to choose the right option for your needs and budget.

Why Your Business Needs a Branded Uniform

Make the Right First Impression

The first interaction a potential customer has with your business sets the tone for their future dealings with you. In the same way that you wouldn’t want someone driving erratically in your sign-written company car, what your team wears says a great deal about your professionalism. 

Untidy, unkempt staff members in scruffy attire don’t make an ideal first impression, but unless you’re providing a uniform, you have little say over how your staff dress. By investing in a well-designed and practical branded uniform, you can make sure your team reflect well on your company. 

Increase Brand Visibility

Think of an employee uniform as easy advertising. Whether your team interacts directly with clients, attends events and trade shows, or works in public areas, a company uniform increases your brand visibility and public awareness. 

From subtle embroidered logos to eye-catching designs, personalised clothing is an effective advertising tool that only requires a small investment. Kit out your crew and every time they wear their uniform, they help to spread awareness and reinforce your brand image.

Establish Professionalism

In the same way that a suit and tie convey professionalism in the corporate world, a well-designed uniform instantly creates a more professional appearance in other sectors. 

Incorporating your brand colours and logo into the uniform instills confidence that someone has spent time and effort on your business. It also makes your employees easily identifiable, which is particularly important in client-facing roles or environments with multiple teams working on-site. 

Boost Team Morale

Providing your team with branded uniforms gives them a sense of belonging and encourages equality in the workplace. Wearing the same uniform as their colleagues promotes a team atmosphere and can lead to a more collaborative work environment. 

A branded uniform also helps employees look and feel professional, eliminating the stress of deciding what to wear each day. By putting everyone on an equal footing, regardless of personal or financial circumstances, branded uniforms can boost self-esteem and morale among your team.

Types of Branded Company Uniforms

When it comes to outfitting your team, there are a range of options that offer different end results for different budgets. At Westpeak New Zealand’s for workwear we offer a range of solutions to help you achieve a polished and cohesive look for your team. We offer embroidery, heat press and a specialist hat press, all of which produce high-quality results.

Uniform Embroidery

Embroidery is a durable and classy way to display your branding. Our embroidery service ensures that your logo stands out and maintains its quality, wash after wash, making it a great choice for staff members whose uniform takes a daily beating. Stitching is also perceived as a prestige branding option, instilling a sense of pride in your staff and greater confidence among your customers.

Once you have decided on the text and image to be applied to your uniform, your logo is digitised and uploaded as a program to a computer. This program then operates the sewing heads, which recreate the logo on your chosen item of clothing.

Learn more about our embroidery service.

Heat Press Branding

Limited only by your creativity, the heat press allows for more intricate and colourful designs. Our heat press is incredibly versatile, fusing your chosen design with a large range of fabrics. Your logo is held on file and is printed as soon as an order is placed, saving delivery time. 

Heat transfers have evolved hugely in the last couple of years and now offer excellent stretch and rebound, with no cracking or fading even after 50+ washes. While embroidery is most suitable with thicker fabrics, heat press can be applied to a wide range, including moisture-wicking summer wear. 

Contact us to discuss your requirements.

Hat Heat Press

Our hat heat press service provides a cost-effective way to advertise your logo on a large scale. With its ability to produce detailed prints quickly and efficiently, you can upgrade your team's workwear with minimal investment. Whether you're gearing up for an event or want to add a personal touch to your team’s everyday attire, customised hats are a practical solution.

Top Tip: Involve Your Team in the Decision

When employees take pride in their uniforms, they are more likely to continue wearing them after hours, further increasing brand visibility. Consider involving your wider team in decisions involving their uniform to gain their buy-in and demonstrate that their opinions are valued.

Employee Uniforms at Westpeak Workwear

At Westpeak New Zealand, the workwear we offer a wide range of customisable options for branded uniforms tailored to your business needs. Contact us today to explore how a branded uniform can benefit your business and improve your brand identity.

Contact us for a complimentary uniform proposal, including your company logo.