Promotional Products – A Thing Of The Past, Or Future Stars?

Posted on 31/08/2023


Corporate gift guide


Did you know? 88% of consumers who have received a promotional product could recall the advertiser's name. Whether used by themselves or in a marketing campaign, promotional products are one of the most effective and most well-liked advertising methods.  

Your brand experience can allow consumers to see, smell, taste, hear and touch.  It’s the single most long-lasting form of advertising. When making your next purchasing decision, consider these stats.

Two women sitting on a deck drinking wine.

  • 88% of consumers who received a promotional product could recall the name of the advertiser.

  • 85% of consumers have done business with an advertiser as a result of receiving an item.

  • 81% keep promotional products because they’re useful.

  • 53% say they use promotional products they’ve received at least once a week.

  • Promotional products rank 6th in advertising expenditures.

  • Promotional products are the only advertising consumers say thank you for.

 

Make Your Customers Happy With Promotional Merchandise

Promotional products are the only sensory medium that gives the consumer a tangible memory of a relationship to a brand.  Uniquely, promotional products businesses like Westpeak New Zealand’s range are able to solve all kinds of marketing challenges through the use of promotional products.  

Two people holding camping cups outdoors.The top 5 promotional products are:

  1. Wearables, with shirts ranking #1 in apparel

  2. Drinkware

  3. Bags/Travel

  4. Writing Instruments

  5. Technology

But who needs to buy promotional items? Almost every business should invest in promotional products to give to customers. Promotional products work because they draw a connection between your brand and the consumer quite unlike any other marketing channel. View our latest catalogue of promotional products & our corporate gift guide. 

Lastly, promotional items allow you to spread your charm much further than just to your customers. You can use them as gifts or performance rewards for employees. They are a great way to boost morale in the office.

We help build brands with the power of promotional products every day.  Reach out to sales@westpeak.co.nz to get started building your brand and harnessing the power of this superstar advertising channel.

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